Accor hits 45,000 keys under extended stay portfolio
Accor’s progress in the long-term stay section has been bolstered by new openings for its Novotel Living brand, an extension of midscale hotel brand Novotel. Latest expansions for Novotel Living consist of real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the previous 8 on Claymore Serviced Residences– in June 2022.
Global hospitality group Accor presently has 45,000 keys throughout greater than 380 real estates and 14 brand names underneath its extensive hold profile, that includes serviced flats and nonpublic leasing real estates. In an Oct 24 news release, the group states it is now the global’s biggest player beyond of the US here in this classification, endorsed by a high concentration of real estates across Europe and Asia.
“The escalation of pursuit for prolonged stay real estates is an international phenomenon, driven by a demographic shift among tourists who are getting longer travels, blending organization with leisure, and checking out destinations more fully,” claims Morin.
He includes that Accor has an “unrivaled” portfolio of extensive stay companies to service any visitor type. Different companies under Accor’s extended stay portfolio consist of Mercure Living, Swissôtel Living and Mövenpick Living. It additionally provides extensive stay options through companies such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Furthermore, it has 33,000 exclusive villas, flats, and branded houses operated in leasing programmes.
Accor says it has even more extensive stay properties in the pipeline, consisting of fresh areas for Novotel Living as well as a number of high-end serviced flat ventures in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.
“With new traveling routines holding and more consumers looking for much longer stays, Accor has remained do what we do most ideal– lead the industry where we have immersed roots, solid partnerships and an effective visibility– like Europe, the Middle East and Asia Pacific,” says Jean-Jacques Morin, Accor sub chief executive officer and premium, midscale and affordability section chief executive officer.
Other current openings consist of Pullman Living Dongguan Forum in China, while Accor’s front runner “aparthotel” label Adagio commemorated its 15th birthday in 2023 with the introduction of 11 brand-new real properties across 5 continents.